In the rapidly evolving realm of B2B SaaS solutions, businesses need to track the top players. This guide explores the 20 greatest B2B SaaS companies of 2024, detailing their offerings, features, pricing, and market prominence.
Introduction to B2B SaaS Companies.
Before we dive into the list of top companies, let’s establish a foundational understanding of B2B SaaS. Software as a Service (SaaS) companies deliver software solutions over the Internet, catering primarily to businesses. These solutions range from project management and collaboration tools to marketing automation and customer relationship management (CRM) platforms.
Why B2B SaaS Matters in 2024.
In today’s digital era, businesses across industries heavily depend on SaaS solutions to streamline operations, enhance productivity, and drive innovation. The scalability, accessibility, and cost-effectiveness of B2B SaaS make it indispensable for modern enterprises.
Criteria for Selecting the Top 20 B2B SaaS Companies.
To compile this list, we considered several key factors, including market reputation, user satisfaction, innovation, scalability, and financial performance. Each company featured in this guide has demonstrated excellence in these areas, earning them a spot among the top 20 B2B SaaS providers of 2024.
The Top 20 Greatest B2B SaaS Companies of 2024
Without further ado, let’s explore the standout features and offerings of each company:
- Deel
- Webflow
- Notion
- Gusto
- Typeform
- Shopify
- Slack
- Salesforce
- HubSpot
- Mailchimp
- Jira
- Dropbox
1. Deel
If your B2B SaaS company is looking to hire or expand globally, Deel can assist you in navigating all the necessary steps with confidence. While Deel does not directly source talent for you, its SaaS platform is adept at handling compliance, payroll, and HR matters for globally distributed teams. Additionally, it is tailored to guide companies through the complexities of establishing regional offices, setting up benefits, complying with local tax and payroll regulations, procuring equipment and equity, and more.
Deel earns its place on our list due to its rapid growth in the B2B SaaS market. With numerous customer success stories and exceptional customer support, Deel facilitates hassle-free hiring for SaaS startups in 150 countries.
- Pricing: Starts at $49 per month
- Capital raised to date: $679M
2. Webflow
Creating a website stands as a paramount requirement for any new business, yet it often entails significant challenges. Outsourcing proves effective only when collaborating with trusted individuals who comprehend the desired look, feel, and navigation.
With Webflow, B2B SaaS companies can seamlessly integrate web design and development, facilitating the creation of beautifully designed websites without any coding requirements. This no-code platform’s visual canvas empowers users to swiftly craft interactive, content-driven designs, launch e-commerce stores, and blogs, and monetize members-only content within days, eliminating the prolonged timeline typically associated with such endeavours.
- Pricing: Free to get started; tiered plans available from basic to enterprise level
- Capital raised to date: $334.9M
3. Notion
Amidst the myriad of teams, cloud-based projects, and documents inherent in launching and operating a business, it’s common for items to become misplaced. Notion, a project management software offered by B2B SaaS companies, consolidates all aspects under one umbrella, simplifying the organization and retrieval of essential meeting notes, HR documents, workflows, design documents, engineering wikis, and more.
Furthermore, the platform provides access to community-made templates and integrations, enabling users to leverage the tools and knowledge of other creators. Begin with the complimentary, pre-built setups to gain insight into various use cases, and customize Notion according to your evolving requirements as your business expands.
- Pricing: Free to get started; tiered plans available from personal to enterprise level
- Capital raised to date: $343.2M
4. Gusto
For any business aiming to onboard employees or contractors, payroll, benefits, and hiring tools are indispensable. Regardless of whether you have a single employee or a large workforce, Gusto simplifies the process of ensuring timely payment for everyone.
Moreover, Gusto extends its services to include tax filing, assistance with compliance matters, and identification of potential tax credits that may have otherwise gone unnoticed. Considering the intricacies involved in hiring, payroll management, tax obligations, and benefits administration, having a B2B SaaS platform like Gusto in your arsenal proves immensely beneficial.
- Pricing: Starts at $0 for contractor-only businesses; tiered plans available from Simple to Premium level
- Capital raised to date: $746.1M
5. Typeform
If you seek mundane forms, Typeform isn’t the destination for you. This B2B SaaS platform empowers users to craft engaging forms, surveys, and quizzes that are both enjoyable and unobtrusive. By presenting questions one at a time, akin to a conversation, Typeform keeps respondents engaged, increasing the likelihood of completing the form in its entirety.
Moreover, Typeform distinguishes itself from other form builders with its built-in photo and video libraries, customizable layouts and themes, and a sleek interface, enhancing the overall user experience.
- Pricing: Starts at $25; tiered plans available from Plus to Business level
- Capital raised to date: $187.3M
6. Shopify
Individuals seeking to establish an online store are probably familiar with Shopify. This B2B SaaS platform offers an all-encompassing e-commerce solution, with its primary feature being a user-friendly store builder that enables users to realize their vision without requiring any coding expertise.
With customizable theme templates curated by renowned designers, creating a visually stunning website becomes effortless. Shopify facilitates inventory management, payment tracking, and access to business insights, all conveniently centralized within a single dashboard. Whether your sales strategy entails online, in-person, or omnichannel approaches, Shopify provides the tools necessary to tap into diverse sales and marketing channels, effectively reaching your target audience.
- Pricing: Starts at $29; watch for special intro discounts
- Capital raised to date: $122.3M
7. Slack
Slack has gained such widespread recognition that it’s now commonly used as a verb. Among teams utilizing Slack’s collaborative platform, phrases like “Slack me that document” or “Can I Slack you?” are frequently heard. One of Slack’s standout features is its capability to consolidate all work communications into a single platform, either as a substitute for or in addition to email. Moreover, Slack offers numerous integrations, allowing users to connect with other applications and collaborate seamlessly with teams from different companies.
- Pricing: Starts at $7.25; tiered plans available from Business+ to Enterprise level
- Capital raised to date: $1.4B
8. Salesforce
Salesforce provides a range of CRM (Customer Relationship Management) products known as Customer 360, tailored to various teams. For example, the Sales Productivity Bundle caters to sales teams, while the Service Efficiency Bundle focuses on customer service. Given the extensive range of solutions available, the most straightforward approach is to utilize the Find Your Solution tool. By guiding users through a series of questions regarding their industry, role, organization size, and other relevant factors, Salesforce assists in identifying the optimal solution to meet specific needs.
- Pricing: Starts with a free trial; pricing is dependent on the products used
- Capital raised to date: $65.4M
9. HubSpot
When you sign up with HubSpot, you gain access to its free version of B2B marketing platform and CRM tools, which is a significant benefit. Sales teams find it easy to monitor and analyze their sales pipeline using a unified dashboard, ensuring everyone stays informed about lead status.
Additionally, you can generate detailed reports on sales performance, productivity, and individual contributor effectiveness. HubSpot allows for the addition of unlimited users, data, and up to 1 million contacts, making it an ideal starting point for most sales teams, as well as marketing, customer service, content marketing management, and operations teams. Moreover, you have the flexibility to upgrade to paid versions of the software application when the time is appropriate.
- Pricing: Free versions available; access more features with paid plans
- Capital raised to date: $100.5M
10. Mailchimp
Some individuals had forecasted Mailchimp’s downfall, considering its unconventional path to reaching $700 million in revenue with only a single seed round of capital. Remarkably, the email SaaS platform was acquired by Intuit for $12 billion in 2021. Beyond its role as an email marketing provider, Mailchimp empowers businesses to create landing pages, digital advertisements, online stores, and more. The primary objective is to establish an online presence and commence marketing efforts as swiftly as possible. With free options accessible, launching on a budget is made simple.
- Pricing: Free version available; tiered plans available from Essentials to Premium level
- Capital raised to date: Single seed round; sold to Intuit for $12B in 2021
11. Jira
Jira, developed by Atlassian, offers a comprehensive set of software development tools tailored for engineering teams operating within an agile framework. Through the Jira dashboard, users can strategize, monitor progress, deploy, analyze, and automate their projects, breaking down large concepts into manageable tasks across teams. Pre-configured templates for bug-tracking, scrum, DevOps, and other methodologies simplify the initiation process, with the flexibility to customize as your operations expand.
- Pricing: Starts with a free trial; pricing is dependent on the products used
- Capital raised to date: $210M
12. DropBox
Dropbox’s greatest strength lies in its file-sharing capabilities. Whether you need to store and share images, videos, or other assets, Dropbox simplifies the process while maintaining privacy and security. With a file size limit of up to 2TB, concerns about file size constraints for emailing are eliminated. Moreover, the platform facilitates seamless collaboration among teams. Whether it’s computer backups or photo libraries, Dropbox serves as a centralized repository for all your files.
- Pricing: Free trial available; plans start at $9.99
- Capital raised to date: $1.7B
Analyzing Key Trends in the B2B SaaS Industry.
Beyond showcasing the top companies, it’s essential to analyze prevailing trends shaping the B2B SaaS landscape. From the rise of AI-powered solutions to the growing emphasis on data privacy and security, understanding these trends is crucial for informed decision-making in selecting SaaS partners.
Conclusion: Navigating the B2B SaaS Ecosystem.
As businesses navigate the complex terrain of B2B SaaS solutions, having access to insights and recommendations is invaluable. By leveraging the offerings of the top 20 B2B SaaS companies of 2024, enterprises can unlock new opportunities for growth, innovation, and success in the digital age.
In conclusion.
the B2B SaaS industry continues to witness remarkable growth and evolution, driven by innovation and customer-centric solutions. By aligning with the top players in the market, businesses can embark on a transformative journey towards enhanced efficiency, agility, and competitiveness.
Pantheon Digital